Plans, pricing and promotions analytics
An overview of Recurly's Plans, Pricing and Promotions analytics, covering plan performance, churn, retention, trials, MRR, and lifetime value.
Prerequisites
- Users must have Analytics user role permission.
Definition
These dashboards give you a granular view of subscription distribution, subscriber retention, trial effectiveness, and revenue by plan, so you can identify your most popular plans, catch problem areas early, and improve profitability across your pricing and promotional offerings.
Key details
See key metrics for each subscription plan, including acquisition and churn rates and average revenue per user (ARPU).
See how subscriptions are distributed across your plans, and spot which ones are most popular.
Break down churn by plan to catch trends early and build targeted retention strategies.
Measure retention effectiveness for each plan by analyzing subscriber duration.
Track trial-to-paid conversion and engagement for each plan's trial offer.
See how much Monthly Recurring Revenue each plan contributes to your business.
See the long-term revenue and customer value generated by each pricing tier.
Updated 5 days ago