Pricing & plans 101: The basics
Optimize your subscription management strategy with Recurly’s Pricing & Plans 101 course. Learn to configure foundation plans, add-ons, localized multi-currency billing, and trial structures while tracking critical revenue metrics like MRR, ARPU, and subscriber churn.
Acquire · Pricing & Plans 101
Pricing & plans 101: The basics
How you structure your pricing directly influences whether a subscriber converts, which tier they choose, and whether they stay. This course covers the six core areas of Recurly's pricing and packaging — each as a focused page you can work through at your own pace.
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Path Overview
What's in this path
Six topics, each building on the last. Start with Plans as your foundation and work through to Tracking Success — or jump directly to the topic most relevant to where you are right now.
Plans
What a plan is, how billing cycles work, and the decisions that lock in at creation — including the ones most people miss.
Add-ons
How to layer additional charges on a base subscription — optional vs. required, plan-level vs. Item Catalog, and the four add-on pricing models.
Currency
How multi-currency billing works in Recurly, what must be configured per currency, and why local pricing outperforms auto-converted pricing every time.
Pricing models
Fixed, Ramp, Tiered, Volume, Stairstep — what each model does, when to use it, and why your add-on pricing model choice is permanent.
Trials
Plan-level trial configuration, the card-required decision, and what trials genuinely can — and cannot — fix in your acquisition funnel.
Tracking success
The six metrics that matter for pricing decisions — MRR, churn, ARPU, trial conversion — and where to find each one in Recurly.
Review & resources
Everything you covered in this course.
Each page covers one complete concept from overview to action. Work through them in order for the full picture, or jump to the topic you need most right now.