A well-structured plan is the foundation of a healthy subscription business. Recurly gives you three building blocks — plans, add-ons, and an item catalog — to define exactly what you sell, how you bill for it, and how you grow revenue over time.

Available on all Recurly plans

1Definition 2Key benefits 3Key details

Definition

A plan structure is a strategic organization of your products and services. It brings together plans (recurring products), add-ons (additional services or products), and an item catalog (your full list of sellable units) into a single, manageable framework — simplifying how you define, sell, and track your offerings.

Key benefits

Effective product management Define and manage recurring products, add-ons, and sellable units all through Recurly's UI — no custom tooling required.

Increased monetization Add-ons give you a natural upsell path, letting customers expand their subscription with additional services or products and driving incremental revenue.

Streamlined operations A well-structured plan simplifies day-to-day operations and makes it easier to track sales performance across your entire product line.

Customer-centric flexibility Flexible plans and add-ons let you tailor your offerings to meet diverse customer needs — from entry-level subscriptions to fully customized packages.

Key details

Plans

Recurring billing products that define billing frequency and base price — the foundation of your revenue model.

Add-ons

Additional features, services, or products customers can purchase alongside their base subscription. Your primary lever for upselling and generating revenue beyond the base plan price.

Item catalog

A centralized collection of all your sellable units — standalone products, services, and add-ons in one place — making it easy to manage your full inventory and reuse items across multiple plans.