UK

Which payment methods drive conversion in the UK, and how to enable them in Recurly.

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UK 2 North America 3 EU 4 APAC 5 Brazil 6 Review & resources

Why it matters

Credit cards convert the least reliably of any method offered by UK merchants on Recurly, at roughly 75% sign-up success. BACS Direct Debit and SEPA both convert above 99% at sign-up, and PayPal is offered by nearly a third of UK merchants on the platform. Prioritizing the right methods here has a direct, measurable effect on how many UK sign-ups actually complete.

BACS is a growing preference, not a niche one

Only 1.8% of Recurly merchants currently offer BACS, but it converts and renews better than every other method in the table. Merchants underweighting it are leaving reliable recurring revenue on the table.

Disclosure requirements apply at checkout

The Consumer Contracts Regulations and the Digital Markets, Competition and Consumers Act require clear auto-renewal disclosure, a straightforward cancellation path, and advance notice of price changes — regardless of which payment method the customer chooses.

How to enable it

Enable GBP

Go to Configuration → Currencies and add Pound Sterling.

Confirm gateway support

BACS is available through GoCardless, Stripe, or Adyen. Confirm your configured gateway supports it in Configuration → Payment gateways before enabling.

Set localized pricing

Under each plan, add a GBP price rather than relying on automatic conversion — customers respond better to a price set deliberately in their own currency.

Enable 3D Secure

3DS is required for card transactions under UK PSD2-equivalent rules. Confirm it's active in your gateway configuration.

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Resources

Recurly Docs: BACS Recurly Docs: Currencies Contact Recurly Support