Checkout analytics dashboard

The Checkout analytics dashboard gives you a clear view of how your checkout configurations are performing — from how many visitors are entering the flow to how many are completing a purchase. Use it to identify which configurations are driving revenue, which need attention, and where customers are hitting friction.

Available on all Recurly plans

1Definition 2Key benefits 3Key details

Prerequisites

Users must have the Analytics user role permission
At least one Checkout configuration must be created before data appears in the dashboard

Limitations

When no Checkout configurations exist, the dashboard displays a prompt to create one rather than any chart data. The dashboard becomes visible once at least one configuration has been created and checkout sessions have occurred

Definition

The Checkout analytics dashboard shows how your Checkout configurations are performing across the full checkout funnel. Track conversion rates by configuration, monitor which products customers are purchasing, and identify patterns in order value, session duration, and errors — so you can make informed decisions about which experiences to prioritize and which to improve.

Key benefits

Checkout flow insights See how many visitors are entering your checkout process and track conversion rates across configurations to identify where your funnel is working — and where it isn't.

Subscriber conversion analysis Identify which product configurations are converting best, so you can focus on the experiences that are driving the most subscriber and revenue growth.

User behavior tracking Understand how long customers spend in the checkout flow and what errors they encounter, so you can reduce friction and improve the overall experience.

Key details

Filters

Two filters at the top left of the dashboard control the data shown across all charts:

Date range — Select a specific start and end date for the data displayed.
Timeframe — Adjust the granularity of the view for a more detailed or broader overview.

Checkout visits

The Checkout visits chart shows how many customers are visiting your checkout pages during the selected period, with a month-over-month comparison.

The bar chart breaks visits into three groups: customers who landed on the page without interacting, customers who engaged with at least one element (such as entering payment information or modifying the cart), and customers who completed a purchase.

Checkout conversion

The Checkout conversion chart answers the core question: of all the customers visiting your checkout pages, how many are completing a purchase?

View overall conversion across all configurations, or drill down into individual configurations to compare performance. The chart also shows which products customers purchased per configuration — useful for understanding which offerings resonate most with your audience. Use this data to prioritize high-performing configurations and deprioritize underperforming ones.

Checkout average order size

The average order size chart shows how much customers are spending per order, trended over time with a prior-month comparison.

Monitoring this metric alongside conversion rates helps you identify which configurations are generating the most revenue — not just the most purchases.

Time to checkout

The time to checkout chart shows how long customers are spending in the checkout flow for each configuration.

Configurations with shorter completion times may indicate a simpler, more optimized flow. Compare time to checkout against conversion rates and average order value to understand the trade-offs each configuration is making.

Checkout errors

The Checkout errors chart shows what errors customers are encountering during the checkout process.

Review this chart regularly to surface recurring issues. Spikes in errors may point to gateway configuration problems that can be adjusted to reduce failed transactions and checkout abandonment.