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Acquire

Convert more customers, optimize sign-ups, and sustainably grow your subscriber base by leveraging Recurly's powerful acquisition tools.

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Plans & pricing

Learn how to seamlessly structure and configure your core subscription plans to attract and convert your target audience.

Explore advanced pricing strategies, including tiered models and ramp pricing, to maximize early conversions and lifetime value.

Understand how to offer flexible plan options, allowing subscribers to pause, seamlessly upgrade, or alter their cadence.

Set up and optimize free trials to lower the barrier to entry and effectively turn curious prospects into paying subscribers.

Create targeted coupon campaigns to drive flash promotions, reward loyalty, and incentivize new sign-ups during key seasons.

Leverage gift cards as a powerful secondary acquisition channel to reach entirely new audiences and drive immediate prepaid revenue.

Enable gift subscriptions so your biggest brand advocates can easily purchase and share your service with friends and family.

Optimize your checkout experience and payment gateway configurations to reduce friction and boost your overall conversion rates.

Bring your configuration and growth questions directly to our experts during our weekly open-forum sessions.