Account Updater: Pitch to leadership
Build a data-backed business case for Account Updater. Get key talking points, ROI benchmarks, and answers to common leadership questions — including cost, implementation effort, and expected timeline to results.
Account Updater
Protect your recurring revenue by automatically keeping card details up to date — before payments ever fail.
How to pitch account updater to leadership
Build a data-backed case for proactive revenue recovery by highlighting ROI benchmarks and the frictionless subscriber experience provided by this best-effort service.
The one-line pitch
"Account Updater (AU) is a proactive **best-effort assistant** that automatically keeps our subscribers' card details up to date — recovering revenue we'd otherwise lose, with zero effort from customers."
📋 The business case — key points
Stop unnecessary revenue leakage
Subscription failures are often caused by card expirations, not cancellations. AU resolves these lifecycle events before they trigger a decline.
Proven ROI benchmarks
Recurly customers using AU see an average of 18% of total recovered revenue attributed to this feature, with a 77x average ROI.
Zero friction for subscribers
Card details refresh silently in the background. Customers don't need to receive "update your card" emails to stay active.
Favorable cost-to-value ratio
The cost of Account Updater is consistently a small fraction of the monthly recurring revenue it successfully secures.
Rapid implementation
Enabling the service is a simple settings toggle. No engineering resources or development work are required for standard setup.
❓ Anticipated questions and answers
"What's the cost?"
Depending on our contract, AU is either included in our subscription or usage-based. The average return is 77x. Speak with your Account Manager or Contact Recurly Support to confirm our specific model.
"Do we need engineering resources?"
No. Account Updater is enabled through a self-serve toggle in the admin. There is no code change or development work required for setup.
"Are there any risks?"
AU is a secure, PCI-compliant best-effort service. It is subject to card network participation rules, so it should be used as a primary layer alongside our existing dunning strategy.
"How quickly will we see results?"
Impact builds over 60–90 days as card cycles renew. We can monitor this directly in the Recurly Churn Management analytics dashboard.
Ready to enable Account Updater?
Head to Configuration → Payment Settings in your Recurly admin and click Enable.
🗓️ Book time with an expert first
If you're not quite sure, join a Customer Success Global Office Hours to talk strategy with our CSMs. They'll walk you through all considerations, details, benefits, and implications of Account Updater (AU) for your subscription business.
Register for office hours →📚 Additional resources
📖 Recurly Docs: Account Updater 🌐 Join Global Office Hours 🎧 Contact Recurly Support 🧭 Return to StartUpdated about 9 hours ago