Plan price increase
Learn how to strategically plan and execute a subscription plan price increase in Recurly. This comprehensive path overview covers pricing template changes, manual and API subscriber migration, retention communication workflows, and analytics tracking to optimize recurring revenue without increasing churn.
Acquire • Plan price increase
Plan price increase
When to raise prices, how to decide, how to communicate it — and how to know if it worked.
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Path Overview
What is a plan price increase?
In Recurly, a Plan is the pricing template all subscriptions are built from. Updating a plan's price takes effect for new subscribers immediately — existing subscribers stay at their current price until you explicitly migrate them. This path covers the strategy behind a price increase: when it makes sense, what to decide before you act, how to communicate it, and how to measure whether it worked. The UI steps and API mechanics are in Recurly Docs, linked throughout.
Existing subscribers will not automatically move to the new price. They need to be explicitly migrated — either via API script or individual manual edit — otherwise they continue renewing at the old amount indefinitely.
What you'll cover
Four pages covering the decisions and strategy behind a successful price increase. Work through them in order, or jump to the topic most relevant to where you are right now.
Use cases
The business case, common triggers, how much to increase, and how to frame it for subscribers.
What to consider
Subscriber segments, timing, grandfathering logic, contract obligations, and legacy plan cleanup — the decisions to lock in before touching the UI.
Communicating the change
Notification timeline, what to say in each touchpoint, and how to use Recurly's email and webhook tools to reach subscribers at the right moment.
Tracking your impact
Which Recurly dashboards to watch, what KPIs to monitor, and how to build the baseline you'll need for a real 30/60/90-day comparison.
Review & resources
A summary of what you covered, a reflection question, and all path resources consolidated in one place.