The Movement by Plan dashboard shows you how subscribers move between plans, month over month. See which plans are gaining subscribers from plan changes and which are losing them, so you can spot trends before they affect your revenue.

Available on all Recurly plans

1Definition 2Key benefits 3Key details

Prerequisites

Users must have Analytics user role permission.

Definition

The Movement by Plan dashboard gives you insight into subscriber movement by tracking how subscribers move between plans. See which plans are gaining incoming subscribers and which are losing outgoing subscribers each month due to plan changes.

Key benefits

Plan-specific insights See incoming and outgoing subscriber counts for each plan by month, to understand which plans subscribers are moving to and from.

Informed strategy development Use plan movement trends to identify which plans are consistently gaining or losing subscribers over time.

Movement direction clarity See at a glance which plans are net winners and which are net losers each month, so you know where to focus retention or upsell efforts.

Key details

Plan movement trend

Monthly net subscriber movement per plan (inbound minus outbound). Positive values mean a plan gained more subscribers than it lost from plan changes; negative values mean more subscribers moved away than arrived.

Incoming movement

Monthly count of subscribers who moved into each plan from another plan. Shows which plans are the most common destinations when subscribers change plans.

Outgoing movement

Monthly count of subscribers who moved out of each plan to another plan. Shows which plans subscribers are most commonly leaving when switching plans.