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Scale · Benchmarks 101

Review & resources

Check your understanding of the 8 benchmark KPIs and access all path resources in one place.

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Navigate Home Path overview 1 Reading benchmarks 2 Subscriber benchmarks 3 Churn benchmarks 4 Renewal & dunning benchmarks

Review & resources

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Check your understanding

Question 1 of 2 · Multiple choice

Your Involuntary Churn Rate is performing above industry median (higher than desired) but your Voluntary Churn Rate is in line with your industry. What's the most appropriate first action?

Build a cancellation save flow in Recurly Engage

Review your pricing and consider a downgrade option

Check your dunning window length and Account Updater status

Investigate your Sign-Up Decline Rate for fraud patterns

See answer

Check your dunning window length and Account Updater status. Involuntary churn is driven by payment failure — subscribers didn't choose to leave, their payment method failed and wasn't recovered. The fix is on the payment recovery side: extending your dunning window gives Recurly's retry engine more time to recover invoices, and Account Updater silently refreshes card details before and after failures. Cancellation save flows and pricing changes address voluntary churn, which is a separate problem.

Question 2 of 2 · Reflection

Which of your 8 benchmark KPIs is furthest from your industry median right now — and what's one configuration change you could make this week to start closing that gap?

Open your benchmark dashboards and compare each KPI against the median marker. Pick the one with the biggest gap and match it to the action steps from this path. You don't need to fix everything at once — one focused change, measured over the next 30 days, is the right place to start.

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Recommended next

Dunning 101

Benchmarks show you your recovery rate. Dunning 101 teaches you how to improve it — window length, email cadence, campaign configuration, and measuring impact.

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All Scale paths

See every learning path in the Scale pillar — analytics, reporting, and optimization tools for merchants ready to go deeper into their subscription data.

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Resources

Benchmark dashboards

Recurly Docs: Built-in benchmarks Recurly Docs: Subscriber benchmarks Recurly Docs: Subscriber churn benchmarks Recurly Docs: Renewal benchmarks Recurly Docs: Dunning benchmarks

Configuration

Recurly Docs: Analytics settings Recurly Docs: Analytics overview

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