Overview

Required plan

This feature or setting is available to all customers on any Recurly subscription plan.

Prerequisites

• Users must have Analytics user role permission.

Definition

Plan Performance Subscription Churn is a feature within Recurly that offers a detailed visualization of churn data via three line charts that delineate total churn, voluntary churn, and involuntary churn.

Note: It's essential to note the distinction between a subscriber and a subscription. While a single subscriber might hold multiple active subscriptions, this dashboard focuses on counting the individual subscriber, not the number of subscriptions they possess.

Note: Data only includes plans that have had at least 1 subscriber.

For additional guidance on navigating and utilizing filter tools, consult our documentation here.

Key benefits

• Comprehensive churn overview: By assessing all three charts, businesses gain a holistic understanding of churn dynamics, enabling better decision-making for customer retention.
• Reasons behind churn: The segregation between voluntary and involuntary churn charts offers insights into specific reasons driving customer attrition for each plan.
• Strategic intervention: With clear visibility into the different churn categories, businesses can craft tailored strategies to tackle and reduce high churn rates effectively.

Plan performance subscription churn

The 'Churn' view displays three line charts that calculate total, voluntary, and involuntary churn.

• By examining the total churn, voluntary churn, and involuntary churn charts, you can understand the reasons behind the churn rates for each plan, which is essential for mitigating churn and improving customer retention.

How to use the Plan Performance Subscription Churn

1. Navigate to the 'Churn' view.
2. Review the total churn, voluntary churn, and involuntary churn line charts. This can help you understand the reasons behind the churn rates for each plan.
3. Analyze the reasons behind high voluntary and involuntary churn rates and develop strategies to mitigate them.