Churn trends by plan
Dive into Recurly's Plan Performance Subscription Churn: A tri-fold visualization revealing the nuances of total, voluntary, and involuntary churn.
Plan Performance Subscription Churn gives you a detailed view of churn by plan, broken into total, voluntary, and involuntary churn. Use it to understand why customers are leaving and build targeted strategies to reduce churn.
Available on all Recurly plans
Prerequisites
- Users must have Analytics user role permission.
Definition
Plan Performance Subscription Churn is a feature within Recurly that gives you a detailed visualization of churn data through three line charts: total churn, voluntary churn, and involuntary churn.
NoteIt's important to understand the difference between a subscriber and a subscription. A single subscriber might hold multiple active subscriptions, but this dashboard counts each individual subscriber — not the number of subscriptions they hold. Data only includes plans that have had at least one subscriber.
TipFor more on navigating and using the filter tools, see our analytics overview documentation.
Key benefits
Comprehensive churn overview
Assess all three charts together for a holistic understanding of churn dynamics, so you can make better retention decisions.
Reasons behind churn
Separate voluntary from involuntary churn to see the specific reasons driving attrition for each plan.
Strategic intervention
See exactly where churn is coming from so you can craft tailored strategies to reduce it.
Key details
The Churn view shows three line charts that track total, voluntary, and involuntary churn. Reviewing all three together helps you understand the reasons behind churn for each plan, which is essential for improving retention.
Total churn
Voluntary churn
Involuntary churn
How to use plan performance subscription churn
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Updated 5 days ago
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