Launchpad phase two: Review & resources
Review your subscription optimization progress and access essential growth resources. Recap core subscription metrics, utilize your KPI quick reference guide, and prepare for your Monthly Metrics Scorecard to track long-term revenue recovery and business health.
Launch · Launchpad Phase Two
Review & resources
You've completed both phases of Launchpad. Here's a recap of everything you've built — and what comes next to keep the momentum going.
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Review & resources
You've completed Launchpad!
From production testing and dunning configuration to benchmarking your KPIs and understanding your revenue recovery funnel — you've done the work that sets high-performing subscription businesses apart.
Everything you've accomplished
Phase 1 · Optimization
- 1Final production testing — validated your checkout end-to-end
- 2Dunning optimization — Intelligent Retry, recovery emails, expiration rules
- 3Account Updater — proactive card refresh before renewals fail
- 4Branding — on-brand emails, invoices, and dunning communications
- 5Gateway failover — automatic rerouting when primary gateway is down
Phase 2 · Mastering metrics
- 1Benchmarks Dashboard — found KPIs in Analytics → Dashboards → Benchmarks
- 2Acquisition & sign-up decline rate — growth metrics and checkout friction
- 3Voluntary & involuntary churn — why subscribers leave and how to act on it
- 4Renewal & recovery — paid rate, dunning recovery, and renewal decline
Your KPI quick reference
| Metric | What it measures | Direction |
|---|---|---|
| Acquisition rate | New paid subscribers / active subscribers (start of period) | Higher |
| Sign-up decline rate | Failed unique transaction attempts / total attempts | Lower |
| Voluntary churn rate | Subscribers who canceled / active subscribers (start of period) | Lower |
| Involuntary churn rate | Subscribers lost to dunning expiration / active subscribers (start of period) | Lower |
| Renewal invoice paid rate | Successfully paid renewals / all renewals issued | Higher |
| Dunning recovery rate | Invoices recovered / invoices entering dunning | Higher |
What comes next
Your optimization journey doesn't end here. Stay connected with the Recurly community and watch for tailored learning to support your specific growth goals.
Never miss an update: Add [email protected] to your contact list. This ensures you always receive Navigate updates, exclusive invites, and your curated learning paths.
Prepare for your monthly metrics scorecard
Watch this trail guide as it walks you through your Monthly Metrics Scorecard. You'll begin receiving your personalized snapshot via email on the second Tuesday of the month after you've been in production for 90 days.
Understanding your monthly metrics scorecard
~5 minTreat your Benchmarks Dashboard like a monthly scorecard — review it at the start of each month, compare to the prior period, and flag any metric that moved more than expected.