Dunning 101: Review & resources
Access a comprehensive review of Recurly's Dunning 101 path. Recapture key subscription recovery strategies—including dunning window lengths, email branding, and campaign segmentation—and explore all essential setup resources, documentation, and expert support links.
Retain • Dunning 101
Review & resources
You've completed Dunning 101. Here's a summary of everything covered — and all the resources in one place.
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Review & resources
Path complete — nice work.
You've covered the four highest-impact dunning optimizations available in Recurly. If you've applied what's in this path, your recovery rate should improve within the first billing cycle. Keep an eye on your Dunning Benchmarks report to see it in the numbers.
What you covered
1
Dunning window length
- The window is the container for all retries and emails — more window means more recovery time
- Set 28 days for monthly plans and 60 days for annual to fit just inside each billing cycle
- A single default window applied to all plans will always underperform — separate campaigns per billing frequency are essential
2
Branding & CTAs
- Unbranded dunning emails look like phishing — branded ones drive a ~60% higher click-through rate
- Apply your logo, brand colors, and tone via Configuration → Email Templates → Dunning; use dynamic variables to personalize every email
- Each email in the sequence needs distinct copy and escalating urgency — reusing the same message trains subscribers to ignore it
3
Multiple campaigns
- Start with two campaigns: monthly (27 days) and annual (60 days) — this alone is a significant improvement over the default
- Every plan must be manually assigned; new plans always default to the default campaign unless changed
- Add further segmentation (enterprise, student, trial) once you have baseline recovery data per campaign to compare against
4
Measuring performance
- Check Dunning Benchmarks monthly to track recovery rate trend; review Dunning Summary per campaign to spot which segment needs attention
- Low email click-through usually means a broken payment link or weak CTA — check both before changing messaging
- Review your full dunning setup annually — window lengths, plan assignments, and email sequences can drift after catalog changes
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