Prerequisites

• Users must have Analytics user role permission.

Definition

Key benefits

Key details

This section gives you a granular view of active and churned subscribers, broken down by plan.

Subscriber Retention by Plan includes reactivations and works at the subscription level — each subscription's retention is tied to the plan it was activated with. Subscriber Retention, on the other hand, works at the subscriber level: it combines concurrent subscriptions based on the subscriber's first activation and last expiration. If a subscriber has a gap with no active subscription, their next activation starts a new subscriber cycle and they're counted again. See the Subscribers dashboard for more on returning subscribers.

Retention by plan status

This report shows Subscriber Retention based on a subscriber's initial subscription plan — the plan they activated with. If a subscriber activates a second subscription, they're counted again for that month and plan. Later changes to the subscription plan don't affect the data shown here.

Active volume by plan

Shows the count of active subscribers, grouped by sign-up period and plan.

Churned volume by plan

Shows the number of subscribers who churned within the selected timeframes and plans.