Account Updater: Why use it?
Discover why Recurly's Account Updater delivers 77x average ROI. Prevent involuntary churn, avoid gateway fees on invalid cards, and protect subscriber lifetime value — all before a single payment fails.
Retain • Account Updater
Why use it?
Discover why Account Updater delivers outsized ROI — preventing involuntary churn, eliminating gateway fees, and protecting subscriber lifetime value before a single payment fails.
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Why use it?
The case for Account Updater
Involuntary churn is a preventable source of subscriber loss. Account Updater acts before a charge occurs — serving as your first line of defense. When a card is reissued, the subscriber rarely thinks to update it. Account Updater catches participating changes silently, preserving both revenue and the relationship.
Key business benefits
Prevent involuntary churn upstream
Account Updater acts before the charge occurs — your first line of defense for eligible card types. No failed payment, no dunning, no churn.
Proactive recoverySignificant cost avoidance
By identifying closed or invalid accounts before an attempt, Account Updater helps you avoid gateway transaction fees on charges that would never succeed.
Lower OpExSeamless subscriber experience
No intrusive emails, no update prompts for participating cardholders. The card transition happens silently in the vault — invisible to your customer.
CX improvementAccelerates active dunning
If a card updates during an active dunning cycle, Recurly automatically uses the new information on the next retry — increasing recovery rates mid-cycle.
Integrated logicWhen a card updates successfully, you aren't just saving one invoice — you're securing the entire future revenue stream for that subscriber.
Pricing considerations
How Account Updater is priced depends on your Recurly contract and the specific update method (Batch vs. RTAU).
Included in your contract
Many plans bundle standard Batch Account Updater at no additional per-update cost.
Usage-based updates
Some configurations apply fees for successful updates. The cost is typically a fraction of the recovered subscriber lifetime value.
Not sure which model applies to you? Contact Recurly Support to review your contract details.