Account Updater: Why use it?
Discover why Recurly's Account Updater delivers 77x average ROI. Prevent involuntary churn, avoid gateway fees on invalid cards, and protect subscriber lifetime value — all before a single payment fails.
Account Updater
Protect your recurring revenue by automatically keeping card details up to date — before payments ever fail.
Why should you use account updater?
Maximize recovery ROI by significantly reducing involuntary churn. Account Updater (AU) helps secure future Lifetime Value (LTV) by bypassing the friction of dunning.
🎯 The core problem it solves
Involuntary churn is a preventable source of subscriber loss. While Account Updater (AU) cannot fix every card event, it significantly reduces failures caused by expirations and reissued cards.
When a card is reissued, the subscriber rarely thinks to update it. Account Updater (AU) catches participating changes before the charge fails, preserving both revenue and the relationship.
💼 Key business benefits
Prevent Involuntary Churn Upstream
AU acts before the charge occurs, serving as your first line of defense for eligible card types.
Proactive RecoverySignificant Cost Avoidance
By identifying "Closed" or "Invalid" accounts before an attempt, AU helps you avoid gateway transaction fees.
Lower OpExSeamless Subscriber Experience
No intrusive emails for participating cardholders. The transition happens silently in the vault.
CX ImprovementAccelerate Active Dunning
If a card updates during dunning, Recurly uses the new info for the next retry, increasing success rates.
Integrated Logic💰 Pricing considerations
How AU is priced depends on your Recurly contract and the specific update method (Batch vs. RTAU).
✅ Included in your contract
Many plans bundle standard Batch AU at no additional per-update cost.
💳 Usage-based updates
Some configurations apply fees for successful updates. The cost is typically a fraction of the recovered LTV.
Not sure which model applies? Contact Recurly Support to discuss your specific contract.
Think about the lifetime value
When a card updates successfully, you aren't just saving one invoice; you are securing the entire future stream of revenue for that subscriber.
📚 Additional resources
📖 Recurly docs: Account Updater 🎧 Contact Recurly Support 🌐 Join Global Office HoursUpdated about 9 hours ago