Expanding into a new market changes more than the size of your addressable audience. Who carries the tax and compliance risk, whether customers can pay the way they expect to, and what you need to check before launch all affect whether that expansion actually converts.

This path covers the three decisions that come up in nearly every market-entry conversation, in the order you'll typically need to make them.

Work through these three pages in order. Each decision affects the ones that follow, so starting with local acquiring vs. merchant of record will make the currency and compliance pages easier to apply to your situation.