Benchmarks 101
Discover Recurly's Benchmarks 101 path to evaluate 8 key subscription lifecycle metrics against real-time industry data and optimize your dashboard analytics.
Scale • Benchmarks 101
Benchmarks 101
Recurly benchmarks 8 key metrics across your subscription lifecycle — pulled from 2,200+ merchants. This path shows you where to find them, how to read them, and what to do with what you find.
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Path Overview
What this path covers
Recurly's built-in benchmarks compare your subscription metrics against thousands of similar businesses in your industry — in real time, without leaving your dashboard. This path walks you through all 8 benchmarked KPIs across 4 Analytics dashboards, so you can spot gaps, confirm strengths, and know exactly where to focus.
Before you start: confirm your industry is set correctly under Configuration → Analytics Settings. An incorrect classification skews every comparison in this path. Changes take up to 24 hours to reflect.
Reading benchmarks
How to navigate to each dashboard, interpret the quartile chart, and filter by industry and date range.
Subscriber benchmarks
Acquisition Rate and Sign-Up Decline Rate — the top of your subscription funnel.
Churn benchmarks
Churn Rate, Involuntary Churn Rate, and Voluntary Churn Rate — understand what's driving subscriber loss and which fix applies.
Renewal & dunning benchmarks
Renewal Invoice Paid Rate, Decline Rate at Renewal, and Dunning Recovery Rate — the revenue recovery trio.
Review & resources
Check your understanding and access all path resources in one place.