Recurly gives you four promotion types to work with: free trials, coupons and discounts, gift subscriptions, and gift cards. Each one serves a different stage of the customer lifecycle — from first-touch acquisition through long-term retention.

Free trials, coupons and discounts, and gift subscriptions are available on all Recurly plans. Gift cards are available on Pro and Elite plans only — contact [email protected] or your CSM to discuss upgrade options.

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Definition

Promotions are marketing strategies that increase customer engagement and drive sales. Recurly supports four promotion types: free trials, coupons and discounts, gift subscriptions, and gift cards — each configurable from the Admin Console or via API.

Key details

This page is an overview of Recurly's promotion tools. Select a card below to go to the full documentation for each feature.

Free trial management

Offer potential customers a free trial period to experience your product before committing to a paid subscription. Trials are configured at the plan level and automatically convert to a paid subscription when the period ends.

Coupons and discounts

Apply percentage or fixed-amount discounts to subscriptions or one-time charges. Recurly supports bulk unique coupon generation and multiple coupons per account.

Gift subscriptions

Let existing customers purchase a subscription as a gift for someone else — a natural driver of brand awareness and new customer acquisition.

Gift cards

Issue prepaid stored-value cards that customers can redeem as payment for subscriptions or one-time purchases. Available on Pro and Elite plans.

Gift cards dashboard

Manage the creation, issuance, and status of gift cards from a single dashboard. Available on Pro and Elite plans.