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Account Updater: Tracking impact

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Retain Retain

Tracking impact

Quantify your retention success by isolating revenue recovered through card updates — using Churn Management dashboards and granular transaction exports.

77x
Average ROI
18%
Of recovered revenue
96M+
Card updates in 2025
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Key performance indicators

Recovered revenue (AU)

The total currency value successfully processed on cards updated by AU prior to the billing attempt. This is your primary ROI signal.

Involuntary churn rate

The percentage of subscribers lost due to payment failure. This should decrease as AU proactively handles card lifecycle events.

Renewal count by AU

The raw volume of subscription invoices that renewed successfully because of a card update. Found in Renewal Invoices reporting.

Remaining "expired" declines

Found in Renewal Declines — identifies cards AU could not update (subject to network participation), helping you refine your dunning strategy.

Navigating your dashboards

1

Recovered Revenue dashboard

Navigate to Analytics → Churn Management → Recovered Revenue. Use the Recovered Revenue by Method chart to see the contribution of card updates compared to dunning.

Trail guide walkthrough
Walk through the Recovered Revenue dashboard with your Navigate CSM.
2

Renewal Invoices — the "Other Outcomes" chart

Go to Analytics → Churn Management → Renewal Invoices. Review the Invoices with Other Outcomes chart to see the specific count of invoices saved by AU logic.

3

Renewal Declines dashboard

Navigate to Analytics → Churn Management → Renewal Declines. Filter for Expired Card codes to see remaining friction points that AU could not resolve.

Advanced audit

Invoices Summary Export

For raw data verification, use the Invoices Summary Export under Analytics → Exports. This report provides underlying proof of card updates at the transaction level.

A

Filter by recovery_reason: Choose account_updater transactions to isolate AU collections and calculate your exact AU-attributed revenue.

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Expert insight: the 90-day rule

AU impact is cumulative. It takes roughly 90 days to see the full stabilized effect on your recovery metrics. Use this window to establish your new churn baseline before drawing conclusions.