Payment banners: Review & resources
Review the complete Recurly payment banners learning path and access the full resource library. Find implementation guides for webhooks and Recurly Engage, revenue recovery strategies, and dunning analytics to eliminate involuntary churn.
Retain • Payment banners
Review & resources
A recap of what you've covered — and everything you need to put payment banners to work.
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Review & resourcesWhat you've covered
More than half of all subscriber losses are involuntary — payment failures, not intentional cancellations. Payment banners close the gap dunning emails can't reach by meeting subscribers in-session at the exact moment they're most likely to act. This path covered the scenarios worth targeting, how to choose and get started with either implementation path, the strategy principles that determine whether banners perform or get ignored, and a measurement framework to prove the impact.
Why it matters & when to use it
53% of subscriber losses are involuntary. Eight trigger scenarios — five payment recovery, three cancellation save — tell you where banners deliver impact and which to deploy first based on your subscriber mix.
Choosing your implementation path
Two paths: webhooks (engineering-required, full brand control, 2–6 week build) or Recurly Engage (low-code, live the same day, separate product). Your choice depends on engineering availability and where your subscribers interact with your product.
Strategy & best practices
Timing and frequency vary by scenario — failed payment triggers warrant every-session cadence for the first 3 days; expiring cards can be weekly. Specificity in copy (card last four, renewal date) and a single clear CTA consistently outperform generic messaging.
Tracking your impact
Four metrics: banner CTR, conversion rate, involuntary churn delta, and revenue saved. Measure churn impact at 90 days, not 30. Low CTR is almost always a messaging problem; low conversion after the click is a post-click friction problem.
Questions about implementation?
Whether you're deciding between webhooks and Recurly Engage, interpreting your first 30 days of data, or want a CSM to review your dunning and banner setup together — Customer Success Global Office Hours is the place to get answers. Sessions run weekly and are free for all Recurly customers.
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