Subscriber management brings together the analytics dashboards you need to understand and optimize subscriber interactions across the lifecycle — from demographics and engagement to retention and trial performance.

Available on all Recurly plans

1Definition 2Key benefits 3Subscriber management

Prerequisites

Users must have the Analytics user role permission.

Definition

Subscriber management encompasses a range of analytics dashboards focused on understanding and optimizing subscriber interactions across their lifecycle. Through dashboards like Subscribers, Subscriber Metrics (Beta), Subscriber Retention, Hourly Activations & Churn, and Trial Performance, you can gain insights into subscriber demographics, behavior, engagement levels, and churn trends. These analytics enable a data-driven approach to enhance targeting, personalize interactions, evaluate trial offers, and build effective retention strategies — fostering improved subscriber satisfaction and business growth.

NoteThere's an important distinction between a subscriber and a subscription. While a single subscriber might hold multiple active subscriptions, these dashboards count the individual subscriber, not the number of subscriptions they hold.

Key benefits

Understand your subscriber base See demographics, behavior, and engagement data in one place to inform targeting and personalization.

Spot churn and retention trends early Track activations, churn, and retention patterns so you can act before revenue is at risk.

Optimize trial performance Measure conversion rates and subscriber activity during trial phases to refine your offers and improve outcomes.

Subscriber management

Subscribers

See your subscriber base's demographics and subscription status, so you can target and personalize interactions effectively.

Subscriber metrics (Beta)

An enhanced view of your subscribers with added filtering to track those whose subscriptions ended and started again within a set period.

Subscriber retention

See retention trends and gauge how well your retention strategies are working, helping you build subscriber loyalty and support business growth.

Hourly activations & churn

See activation and churn figures broken down by hour, so you can guide engagement tactics and reduce subscriber turnover in near real time.

Trial performance

Track conversion rates and subscriber activity during trial phases to refine your trials and improve conversion outcomes.