Pricing models
Choose the perfect Pricing Model for your business with Recurly. From Fixed Recurring to Hybrid Pricing, tailor your pricing to maximize revenue. Explore our guide to understand how to leverage these models.
Pricing models are the strategies you use to charge for your products and services. Recurly supports a wide range of models — from simple fixed pricing to complex hybrid and usage-based approaches — plus over 140 currencies, so you can sell globally and bill exactly the way your business works.
Available on all Recurly plans
Definition
A pricing model is the strategy you use to determine what customers pay and when. Recurly supports fixed recurring, ramp, one-time, usage-based, quantity-based, hybrid, and prepaid balance pricing — giving you the flexibility to match your revenue strategy to your product and your customers.
Key benefits
Effective product management
Define and manage recurring products, add-ons, and sellable units through Recurly's UI and API — no custom tooling required.
Increased monetization
Pair base plans with add-ons to drive incremental revenue and give customers a natural path to spend more.
Streamlined operations
A consistent pricing structure simplifies day-to-day operations and makes it easier to track sales performance across your entire product line.
Global reach
Support for over 140 currencies means you can sell to customers worldwide without worrying about conversion or localization.
Pricing models
Fixed recurring pricing
A set price charged on a recurring schedule — the simplest and most common pricing model for subscriptions.
Ramp pricing
Automatically increases or decreases price at defined intervals — ideal for introductory rates or graduated commitments.
One-time pricing
A single charge that doesn't recur — used for setup fees, one-off purchases, or standalone products.
Usage-based billing
Charges customers based on measured consumption — units, API calls, seats, or any trackable metric.
Tiered, stairstep and volume pricing
Applies different rates based on quantity thresholds — supports tiered, stairstep, and volume discount structures.
Quantity-based pricing
Multiplies a unit price by the number of seats, licenses, or items a customer subscribes to.
Hybrid pricing
Combines multiple pricing models on a single plan — for example, a fixed base fee plus usage-based overage charges.
Prepaid account balance
Lets customers purchase credit upfront that is drawn down as they use your product or services.
Currencies
Configure pricing in over 140 currencies to charge customers in their local currency.
Updated 14 days ago
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