Subscriber metrics (beta)

Dive deep into Recurly's Subscribers analytics for a comprehensive view of subscriber behaviors, trends, and growth patterns.


Required plan

This feature or setting is available to all customers on any Recurly subscription plan.


The "Subscribers Metrics (Beta)" section of Recurly's Reporting & Analytics offers a comprehensive set of reports and metrics to help you track and analyze subscriber counts and trends.

Note: It's essential to note the distinction between a subscriber and a subscription. While a single subscriber might hold multiple active subscriptions, this dashboard focuses on counting the individual subscriber, not the number of subscriptions they possess.

For additional guidance on navigating and utilizing filter tools, kindly consult our comprehensive documentation here.

Subscribers metrics (Beta) in Recurly

Recurly's "Subscribers Metrics (Beta)" section within Reporting & Analytics delivers a robust set of reports and metrics, designed to give you a deep dive into subscriber patterns and behaviors. This section illuminates key aspects of subscription signups, churn rates, and overall subscriber growth, empowering businesses to strategize based on actionable data.

Note: It's essential to note the distinction between a subscriber and a subscription. While a single subscriber might hold multiple active subscriptions, this dashboard focuses on counting the individual subscriber, not the number of subscriptions they possess.

Subscriber metrics worksheet (Beta)

Utilizing the subscribers metrics (beta)

To make the most of the "Subscriber Metrics Worksheet (Beta)" and gain comprehensive insights into your subscriber data, follow these steps:

  1. Navigate to the "Subscriber management" section in the Reporting & Analytics menu. This section provides a comprehensive overview of subscriber-related metrics and reports.
  2. Within that menu, access the “Subscribers metrics” dashboard.
  3. Once you access the dashboard, leverage the "Combine Subscriptions" functionality, which is activated by default. By setting the appropriate interval, subscriptions that start immediately after the expiration of a previous subscription will be counted as a single continuous subscription. This helps provide a more accurate representation of activations and churn.

The way these subscriptions are combined can vary based on the selected gap in the 'combine subscriptions' setting. By adjusting this gap, subscriptions can be further combined.

  1. Explore the "Active Subscribers" table. This table provides valuable information about the total number of active subscribers on your platform. It helps you understand the growth and composition of your subscriber base. Additionally, you can pair this table with the "Subscriber Growth" table to gain insights into the breakdown of your active subscriber growth. By comparing the number of activated subscribers to the number of churned subscribers, you can determine the net count and identify trends in your subscriber base.

If you click on any bar, you can drill down into the specific accounts that make up each bar.


Account CodeA link to the specific account page in the Recurly App upon clicking.

EmailThe email address associated with the account.
State (location)The state location of the account holder.
CountryThe country of the account holder.
Activation DateThe date the account was activated.
Expires DateThe expiration date of the account, null if still active.
Plan NameThe name of the plan subscribed to.
Plan CodeThe code representing the plan subscribed to.
Activation CountThe number of times the account has been activated.
Churn CountThe number of times the account has churned.
Net CountThe net count of activations and churns.
End of Period CountThe count of accounts at the end of a specified period.

Each field provides particular information regarding the account, its status, and subscription details which could be crucial for tracking and managing customer accounts efficiently.

  1. Following up, we have the 'Subscriber Growth Section'. It closely mirrors the default 'Subscriber Growth' section, but with two key distinctions:

    1. The categories 'New' and 'Returning' are merged into a single group labeled “Activated Subscribers”.
    2. Every bar and number can be clicked on, revealing a breakdown of the specific accounts represented by each figure."

  2. Let's continue with the "Subscriber Retention by Date Cohort" section. This section offers multiple ways to review the retention rates of different customer cohorts over time. Analyze the "Subscriber Cohort Descent" graph, which provides a visual representation of the retention rates among different cohorts. This graph helps identify cohorts with high retention rates as well as cohorts that may require additional outreach to improve retention.

  1. Analyze the data within the worksheet, comparing different metrics and trends to gain a comprehensive understanding of your subscriber base. Look for patterns, identify areas of strength or improvement, and use the insights to inform your subscriber retention strategies and business decisions.
  2. Dive deep into the metrics provided in the "Subscriber Retention - Active (%)" and "Subscriber Retention - Active Count" dashboards. By examining these detailed breakdowns, you can spot crucial trends and patterns within your subscriber retention rates. Recognize your strong points, pinpoint areas needing enhancement, and leverage these insights to craft robust retention strategies and make informed business choices.

Every number on this chart is a drill to view the specific accounts that make up each cohort.

  1. Take advantage of the interactive features, such as filters and data drill-downs, to further explore and analyze specific aspects of subscriber metrics within the worksheet. This flexibility allows you to tailor the analysis to your specific needs and focus on the most relevant data points.