Dive deep into Recurly's Subscribers analytics for a comprehensive view of subscriber behaviors, trends, and growth patterns.


Required plan

This feature or setting is available to all customers on any Recurly subscription plan.


The "Subscribers" section of Recurly's Reporting & Analytics offers a comprehensive set of reports and metrics to help you track and analyze subscriber counts and trends. It provides valuable insights into your subscription signups, churn rates, and overall subscriber growth.

Key details

Note: It's essential to note the distinction between a subscriber and a subscription. While a single subscriber might hold multiple active subscriptions, this dashboard focuses on counting the individual subscriber, not the number of subscriptions they possess.

For additional guidance on navigating and utilizing filter tools, please consult our comprehensive documentation [link to be inserted].

Subscribers dashboard

Exploring the subscribers dashboard

  1. Open the "Subscribers Dashboard" in the Reporting & Analytics menu.
  2. Customize the timeframe using the "Timeframe" and "Date Range" filters.
  3. Select whether or not you want to view subscribers with a trial using the “Include Trials” filter.
  1. Utilize the various widgets and charts to analyze subscriber totals, growth, and retention.
  2. Interact with the charts to view detailed information by hovering over data points or using the legends.

Subscriber overview totals

Object 1

  1. Observe the Subscriber Overview Totals widget.
  2. Take note of the current number of Active Subscribers and the subscriber counts for the last month, previous month, three months ago, and one year ago.
  3. Pay attention to the up arrows associated with each count, indicating the difference between the respective timeframe and the count of Active Subscribers.
  4. Analyze the key performance indicators and assess subscriber growth or decline based on the arrow indicators.

Subscribers section

Object 2

  1. Open the Active Subscribers widget to view a bar chart.
  2. Observe two key metrics on the chart:
  • Total Subscribers With Trials: Represents subscribers in a trial for the chosen timeframe.
  • Total Subscribers Without Trials: Indicates subscribers not in a trial for that period, and has converted from a trial, or was from a plan without a trial. A paying subscriber.
  1. Look for the number above each bar; this shows the combined count of both "Subscribers With Trials" and "Subscribers without Trials".
  2. Hover over any section of the bar to see the specific number of subscribers for that timeframe.
  3. Study the chart to understand fluctuations in subscriber counts and see how your subscriber base has changed over time.
  4. Click on any bar to get a detailed view of subscribers for that particular period.
  5. Dive deep into the trends, looking for significant shifts or patterns.
  6. Utilize the widget's interactive features to explore different timeframes and get a holistic view of your subscriber data.

Object 3: (Subscriber Growth)

Subscriber growth

Subscriber Growth refers to the measurement and analysis of the net change in subscribers within a specific period. It encompasses the addition of new subscribers, the return of previously churned subscribers, and the loss of existing subscribers. By tracking these metrics, businesses can gain valuable insights into their subscription business's overall health and identify opportunities for growth and improvement.

  • New Subscribers: Refers to subscribers whose initial subscription was activated within the designated timeframe.
  • Returning Subscribers: Denotes subscribers who, after their first activation lapsed, activated a subsequent subscription within the specified timeframe.
  • Churned Subscribers: Describes subscribers whose subscriptions ended without having any other active subscriptions at the moment of expiration. (This does not include subscribers who are still in a canceled or paused subscription state and have not yet expired)
  • Net Subscribers: Represents subscribers with an active subscription at the close of the given period.

Accessing Subscriber Growth

  1. Navigate to the "Subscribers" section within the Reporting & Analytics menu.
  2. Locate and select the "Subscriber Growth" widget.

Interacting with the Subscriber Growth chart

  1. Click any point on the line to view the net subscriber totals for the selected timeframe in hover text.
  1. Click on one of the color-coded segments in the bar chart to view the totals for the selected timeframe in hover text.
  1. Utilize the legend at the bottom of the chart to understand the color-coding and corresponding metrics.

Object 4: (Subscriber Detail Table)

This is a table representation of the subscriber growth chart.

Analyzing Subscriber Growth

  1. Evaluate the net change in subscribers over time to understand the overall growth or decline of the subscriber base.
  2. Assess the contributions of new subscribers, returning subscribers, and churned subscribers to the net change.
  3. Identify any significant trends or patterns that can inform strategic decision-making.

Object 5: (Accounts Chart):

  1. This chart shows the number of open accounts over time. You can see the breakdown by Previously Existing Accounts, New Accounts and Closed Accounts.
  • Previously Existing Accounts: Accounts that were created prior to the specific timeframe.
  • New Accounts - Accounts: Accounts that were created during the specific timeframe.
  • Closed Accounts - Accounts: Accounts that were closed during the specific timeframe.
  1. The number above each bar represents the total number of open accounts for the given timeframe.
  2. Hover over any point on the bar to view the number of accounts for the selected timeframe.
  3. Gain insights into the fluctuations in account counts and understand how the account base has evolved over time.
  4. Click on any bar in the chart to view the total number of accounts for the selected timeframe.
  5. Analyze the account trends and identify any significant changes or patterns.
  6. Use the interactive features of the widget to navigate through different timeframes and gain a comprehensive understanding of account counts.

Object 6: (Account Detail)

This table is a representation of the chart above, it shows the specific number for each timeframe and account group as well as the net and total number of accounts.