Overview

Video

Required plan

This feature may not be included in the Core plan. If you are interested, please contact Recurly Sales to discuss upgrade options.

Additional cost

This feature or setting in Recurly Commerce requires an additional cost. Please reach out to your Recurly account manager or [email protected] for more pricing details.

Prerequisites & limitations

• Beta feature: Intelligent cancellation flow enhancements are currently in beta.

Note: To unlock additional cancellation-flow controls, reach out to your CSM.

Required plan

This feature may not be included in the Starter or Pro plans. If you are interested, please contact Recurly Sales to discuss upgrade options.

Definition

Cancellation & churn prevention flows let you tailor the onscreen experience when a subscriber attempts to cancel. You decide what messages, incentives, and offers appear—turning a cancellation point into a revenue-recovering opportunity.

Key benefits

• Recover at-risk revenue: Present win-back discounts, free trials, or alternative plans to keep subscribers.
• Reduce churn: Offer personalized upsells or schedule adjustments to address why customers may be leaving.
• Maintain brand consistency: Fully customize the look, copy, and incentives in your cancellation flow to match your storefront.

Key details

Intelligent cancellation flows

With intelligent cancellation flows, your brand has complete control over what customers see when they try to cancel:

• Custom messaging: Display banners, copy, or videos explaining the value of staying.
• Targeted incentives: Offer discounts, free add-ons, or trial extensions tailored to each subscriber segment.
• Dynamic alternatives: Suggest plan swaps, frequency changes, or payment deferrals as retention levers.

By strategically presenting these options at the moment of cancellation, you can reduce churn and stabilize your MRR—all without writing a single line of code.