This feature or setting is available to all customers on any Recurly subscription plan.
The Hybrid Pricing Model allows for a combination of different pricing models such as recurring, quantity-based, usage-based, and one-time models. This strategy enables subscriptions and custom charges (non-recurring products) to be purchased together in a single transaction.
- Flexibility: It accommodates a wide variety of business models and product offerings, accommodating both recurring subscriptions and one-time charges.
- Single transaction: Simplifies the purchasing process by allowing customers to purchase subscriptions and one-time products in a single transaction.
- Tailored pricing: Allows businesses to precisely tailor their pricing strategies to their unique product offerings and customer needs.
- Improved customer experience: By offering a seamless purchasing process, it enhances the overall customer experience.
- Effective for diverse product offerings: Perfect for businesses that offer a combination of digital goods, physical goods, SaaS, and more.
The Hybrid Pricing Model by Recurly offers an adaptive solution for businesses requiring diverse pricing strategies. By combining recurring, quantity-based, usage-based, and one-time models, you can address a wide range of business needs. The Hybrid Model particularly excels at supporting subscriptions and custom charges (non-recurring products) purchased together in one transaction.
To better illustrate the functionality of Hybrid Pricing, we’ve provided a few examples across different industries:
|SaaS||A CRM software charges $50/month/user and charges for usage based on the number of leads generated or emails sent.|
|Streaming media||A streaming service charges $39.99/month and offers one-time products such as movies or TV show seasons.|
|Consumer goods||Pet supplies service charges $9.99/month subscriptions and tiered pricing for toy add-ons.|
- Understand Hybrid Checkout: Hybrid checkout introduces the concept of a 'purchase' that includes recurring and non-recurring products. It incorporates subscriptions with custom charges.
- API Integration: To use the hybrid model, you'll need to integrate with Recurly's API.
- Create a Purchase: In the API request, submit a subscription with one or many add ons or adjustments on a new or existing account. The subscription and adjustments will appear as line items on a single invoice, which is collected immediately.
- Transaction Management: A purchase transaction is a single transaction to the gateway. If successful, it will update or create an account in Recurly. If the transaction fails, the request will be rolled back.
- Reference Documentation: For more information on setting up a Hybrid Checkout, visit the Purchases section in Recurly's API documentation.
The Hybrid Pricing Model offers businesses the ultimate flexibility in pricing, accommodating a wide array of product offerings and customer purchasing habits. With Recurly's support, setting up this pricing model is straightforward, enhancing your ability to serve your customers better.
Updated about 1 month ago