Lifecycle communications

Learn how Recurly's lifecycle communications tools help you send personalized, timely, and targeted messages to subscribers across every stage of their journey.

Recurly's lifecycle communications tools give you control over every automated touchpoint in the subscriber journey — from renewal reminders and trial-ending notices to cross-channel campaigns. Configure email templates, set timezone-aware delivery, reach a global audience in 30 languages, and connect with third-party platforms like SendGrid and Braze to keep subscribers informed and engaged at every stage.

Available on all Recurly plans

1Definition 2Key benefits 3Key details

Definition

Lifecycle communications covers the structured, automated messages Recurly sends at key moments in a subscriber's journey — renewals, trials, payment events, and more. Using customizable email templates, language settings, timezone controls, and third-party integrations, you can make sure the right message reaches the right subscriber at the right time.

Key benefits

Personalized engagement Tailor messages to match each subscriber's context and preferences, building a stronger connection and improving retention.

Global outreach With support for 30 languages, you can communicate with a diverse subscriber base in the language that resonates with them.

Timely notifications Timezone-aware delivery ensures subscribers receive emails when they're most likely to open and act on them.

Segmented targeting Reach the right audience with content that's relevant to their subscription state, driving higher engagement across the board.

Reliable deliverability Integrations with platforms like SendGrid help ensure your emails consistently reach subscribers' primary inboxes.

Key details

Email templates

Configure and customize email templates for key subscription lifecycle events — renewal reminders, trial endings, payment confirmations, and more.

Email language support (30 languages)

Send emails in your subscribers' preferred language. Recurly supports 30 languages, making it straightforward to communicate with a global audience.

Email timezones and timestamps

Deliver emails at the right local time for each subscriber. Timezone-aware dispatch increases the likelihood that messages are seen and acted on.

Advanced email deliverability (SendGrid)

Connect Recurly to SendGrid to improve inbox placement and open rates, with dedicated IP options and deliverability monitoring.

Cross-channel communications (Braze)

Feed subscription data into Braze to run personalized, multi-channel campaigns that drive retention and improve the subscriber experience.