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Dunning benchmarks

See how your dunning recovery rate compares to industry benchmarks with Recurly's Dunning Benchmarks dashboard.

The Dunning Benchmarks dashboard gives you insight into your dunning recovery rate, comparing your performance against others in your industry using Recurly's built-in benchmarks.
Available on all Recurly plans

Prerequisites

  • You must have the Analytics user role permission.

Definition

The Dunning Benchmarks dashboard gives you insight into your dunning recovery rate, comparing your performance against others in your industry using Recurly's built-in benchmarks.

Key benefits

Industry comparison Compare key subscription metrics with industry benchmarks to understand your performance relative to peers, and identify areas of strength and weakness.
Competitive insights Gain insights into how competitors are faring on subscription metrics, uncovering areas to differentiate and improve to gain a competitive edge.
Informed decision-making Make informed decisions based on real-world data to set realistic goals and expectations for subscription growth and customer retention.
Forecasting and planning Enable more accurate forecasting and long-term planning, so you can set reachable growth targets and allocate resources effectively.

Key details

General filters (top left corner)

  • Date range — Modify the time period for benchmark comparisons. The default duration is 14 months, allowing for extensive analysis over time.
  • Industry — Shows benchmark data tailored to the industry you select, providing insights relevant to your sector.
  • Timeframe — A preset filter that provides a monthly overview of benchmark metrics, ensuring consistency in the data you're reviewing.
  • Subscriber type — Fixed to "Paying Subscribers," focusing the benchmarks on subscribers who have made at least one payment, so the data reflects genuine customer engagement.

Dunning benchmarks

The Dunning Benchmarks dashboard shows you how you compare to peers in your industry when it comes to recovering invoices that fail and enter dunning. Use it to make adjustments to your dunning strategy and make incremental progress toward a higher recovery rate relative to your industry.

Dunning recovery rate calculation

This metric measures the effectiveness of your dunning process by calculating the percentage of invoices that are successfully recovered after initially entering the dunning process.

Your performance is contextualized within your industry through a percentile ranking, showing how you compare to peers. Monitoring your percentile trend over time offers insight into the effectiveness of your dunning strategies relative to the industry.

Here's how it's determined:

  • Formula — The rate is calculated by dividing the number of invoices recovered during the dunning process by the total number of invoices that entered dunning.
  • Time basis — Calculations are based on the invoice creation date, aligning this metric with the methodology used for renewal invoice decline and success rate benchmarks.

Recurly's benchmark reports offer insights into your performance metrics compared to similar businesses in your industry over time. Use this tool to understand your competitive position and identify growth opportunities by comparing your key performance indicators (KPIs) with industry standards.


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