Adobe Analytics
Integration guide for sending Recurly Engage prompt events to Adobe Analytics using the Experience Platform Web SDK (Alloy.js).
Overview
The Adobe Analytics connector uses the existing Alloy.js instance on your site to report prompt interaction events—impressions, clicks, dismissals—in the same session context as page analytics.
Required plan
This feature or setting is available to all customers on any Recurly Engage subscription plan.
Prerequisites & limitations
- Company or App Administrator permissions in Recurly Engage.
- An Adobe Experience Platform Web SDK (Alloy.js) setup on your web property.
- Access to Recurly Engage → Settings → Integrations → External → Adobe Analytics.
Definition
The Adobe Analytics integration fires custom events for Recurly Engage prompt interactions directly through Alloy.js, preserving user and session data in your Adobe Analytics reports.
Key benefits
- Consistent session data: Events emit using the same Alloy session context as your other Analytics events.
- Built-in tracking: No additional SDKs required—leverages your existing Alloy.js configuration.
- Full interaction visibility: Capture all prompt lifecycle events in Adobe Analytics.
Key details
Event Details
| Activity | Description |
|---|---|
| Recurly Engage Prompt Impression | A user has seen the prompt |
| Recurly Engage Prompt Dismiss | A user has dismissed the prompt by clicking the ‘X’ or outside the prompt (if enabled) |
| Recurly Engage Prompt Timeout | The prompt has closed automatically due to a timer |
| Recurly Engage Prompt Decline | A user has declined the prompt by clicking the decline button |
| Recurly Engage Prompt Click | A user has accepted the prompt via the primary CTA button |
| Recurly Engage Prompt Holdout | A holdout user has been served the prompt but not exposed |
| Recurly Engage Prompt Click 2 | A user has accepted the prompt via the secondary CTA button |
Each event includes these attributes when available:
| Event Property | Description |
|---|---|
promo_id | Unique prompt identifier (from the Prompt ID field under Details) |
promo_name | The name of the prompt |
variation_id | Identifier of the experiment variation (if any) |
variation_name | Name of the experiment variation (if any) |
event_timestamp | Timestamp of when the interaction occurred |
Setup
- In Adobe Experience Platform, create or select a Data Stream. Ensure you have an associated schema, report suite, and field group configured to accept custom event fields.
- In Recurly Engage, navigate to Settings → Integrations → External → Adobe Analytics.
- Enter your Data Stream ID and Adobe Org ID (see Org ID docs).
- Save your integration settings. Prompt events will now be sent via Alloy.js to Adobe Analytics under your Data Stream.
Updated 9 days ago