General analytics
The General Analytics dashboard provides an at-a-glance view of your subscription business performance, with flexible date ranges, comparison periods, and detailed executive reports.
Overview
Required plan
This feature or setting is available to all customers on any Recurly Commerce subscription plan.
Definition
General Analytics surfaces high-level subscription health metrics—revenue, order volume, average order value—and empowers you to dive into monthly and daily breakdowns via the Executive Report and daily summaries.
Key benefits
- Holistic performance view: See total gross sales, average order value, and order volume all in one place.
- Flexible comparisons: Compare current data against any prior period to spot trends and anomalies.
- Deep drill-downs: Access a comprehensive Executive Report and daily summaries for granular KPI insights.
Key details
Total gross sales during selected period
A line chart of subscription gross sales over time. The solid line reflects the current period; the dotted line shows the previous comparison period.
Average order value
Tracks the average dollar amount per subscription order (including initial purchases), helping you monitor changes in cart size over time.
Subscription orders processed
Displays the total number of subscription orders—both new and renewals—processed in the selected period.
Monthly executive report
| Metric | Definition |
|---|---|
| Gross Subscription Sales | Total gross sales (in merchant local currency, including tax and shipping) from all subscription orders. |
| Subscription Sales (from first orders) | Gross sales (including tax and shipping) from initial subscription purchase orders only. |
| Subscription Sales (from recurring orders) | Gross sales (including tax and shipping) from all subscription renewals, excluding initial purchases. |
| Subscription Orders | The count of subscription orders processed in the month (initial orders plus renewals). |
| Gross Subscription Sales (from one-time add-ons) | Sum of gross sales from one-time add-on items purchased alongside subscriptions. |
| Subscription Orders (with one-time add-ons) | Count of subscription orders that included at least one one-time add-on item. |
| New Subscriptions | Number of initial subscription purchase orders processed in the month. |
| New Migrated Subscriptions | Number of initial subscription orders that were migrated into Recurly Commerce from another platform. |
| New Subscribers | Count of unique shoppers who purchased a new subscription in the month. |
| New Migrated Subscribers | Count of unique shoppers migrated into Recurly Commerce who had at least one subscription. |
| Active Subscriptions (including paused & dunning) (ending) | Number of subscriptions in an active, paused, or dunning state at month-end. |
| Cancelled Subscriptions (ending) | Number of subscriptions in a cancelled state (excluding paused or dunning) at month-end. |
| Actively Cancelled Subscriptions (ending) | Subscriptions cancelled by either customer or merchant action at month-end. |
| Passively Cancelled Subscriptions (ending) | Subscriptions cancelled automatically due to failed payments & dunning policies at month-end. |
| Migrated Cancelled Subscriptions (ending) | Subscriptions migrated into Recurly Commerce already in a cancelled state at month-end. |
| Paused Subscriptions (ending) | Subscriptions in a paused state at month-end, whether indefinitely or for a set number of deliveries. |
| Failed/Dunning Subscriptions (ending) | Subscriptions in a failed payment state undergoing dunning management at month-end. |
| All Subscriptions (ending) | Total subscriptions at month-end (active + paused + dunning + cancelled). |
| Active Subscribers (including paused & dunning) (ending) | Unique subscribers with at least one active, paused, or dunning subscription at month-end. |
| Churned Subscribers (ending) | Subscribers with zero active, paused, or dunning subscriptions at month-end. |
| Actively Churned Subscribers (ending) | Subscribers who churned by direct cancellation (customer or merchant) at month-end. |
| Passively Churned Subscribers (ending) | Subscribers who churned due to passive cancellation (failed payments & dunning) at month-end. |
| All Subscribers (ending) | Sum of Active Subscribers and Churned Subscribers at month-end. |
Subscription daily summary
Provides a day-by-day breakdown of each Executive Report metric for the selected period. Refer to the monthly definitions above for metric meanings.
Subscriber daily summary
Offers a daily view of subscriber counts—new, active, churned—matching the Executive Report definitions.
Note: All data is shown in your store’s timezone and may differ from Shopify analytics due to differing aggregation methods.
Updated about 7 hours ago