Overview

Prerequisites & limitations

• Emails cannot be used for promotional content; they must remain informational.

Definition

Transactional emails are automated, event-driven messages sent to subscribers to confirm subscription actions (orders, renewals, failures, etc.) and keep them up to date on their subscription status.

Key benefits

• Reduce support tickets: Proactively inform customers of order statuses, failures, and upcoming renewals so they don’t have to reach out.
• Improve retention: Remind subscribers of upcoming orders and out-of-stock items before issues arise.
• Full customization: Edit subject lines, body copy, styling, and even insert HTML for a brand-consistent experience.

Key details

Enabling transactional email

We recommend toggling on at least four notifications to cover the critical touchpoints and minimize support overhead.

1. Subscription created: Confirms that a subscription order has been created.
2. Order placed (highly recommended): Confirms that an order has successfully been placed.
3. Failed payment method (highly recommended): Alerts customers when their payment couldn’t be processed.
4. Subscription cancelled: Confirms that a subscription contract has been cancelled.
5. Product out of stock (highly recommended): Warns customers when one or more subscribed products are unavailable.
6. Upcoming order (highly recommended): Notifies customers 3 days before their next renewal.
7. Gift subscription created: Confirms that a gift subscription order has been processed.

Customizing email content

Use our built-in rich text editor to tailor each template:

• Insert and resize images
• Adjust fonts, colors, and spacing
• Switch to HTML source view for advanced customizations