Email language support (30)

Empower global communication with Recurly's Email Language Support. Reach out to customers in their native tongue, ensuring clearer understanding and better engagement.


Required plan

Depending on the Recurly plan available, businesses can enable a varied number of languages – from one in the Starter plan to unlimited in the Elite plans.


Email Language Support (30) in Recurly pertains to the feature where merchants are granted the capability to send emails to their customers in their preferred language. It emphasizes cultural respect and ensures a personalized customer experience by sending relevant communications in the language they understand best.

Key benefits

  • Global reach with a local touch: Engage customers worldwide, addressing them in their native languages.
  • Enhanced customer experience: Elevate the user experience by ensuring clearer understanding and minimized communication barriers.
  • Increased engagement rates: Emails in native languages are more likely to be opened and read, boosting interaction.
  • Streamlined communications: Avoid confusion and misunderstandings that can arise from language barriers.
  • Flexible configuration: Tailor email language settings as per customer or business needs, ensuring optimal results.

Key details

Recurly, appreciating the global nature of business, brings forth an extensive language support system for emails. While English remains a widely used medium, it's essential to approach customers in a language they're most comfortable with, especially in regions where English isn't the primary language.

Supported languages & locales

A locale isn't just about language; it also encompasses specific regional conventions for dates, times, and numbers. With Recurly's support for 30 locales, merchants have a broad spectrum to ensure they're effectively communicating with their international clientele.
For instance:

  • English (United States) or en-US follows the mm/dd/yyyy format for dates.
  • English (United Kingdom) or en-GB adopts the dd/mm/yyyy format.
LanguageAPI Value
Chinese (China)zh-CN
Danish (Denmark)da-DK
Dutch (Belgium)nl-BE
Dutch (Netherlands)nl-NL
English (Australia)en-AU
English (Canada)en-CA
English (United Kingdom)en-GB
English (Ireland)en-IE
English (New Zealand)en-NZ
English (United States)en-US
Finnish (Finland)fi-FI
French (Canada)fr-CA
French (France)fr-FR
German (Switzerland)de-CH
German (Germany)de-DE
Hindi (India)hi-IN
Italian (Italy)it-IT
Japanese (Japan)ja-JP
Korean (Korea)ko-KR
Portuguese (Brazil)pt-BR
Portuguese (Portugal)pt-PT
Romanian (Romania)ro-RO
Russian (Russia)ru-RU
Slovakian (Slovakia)sk-SK
Spanish (Spain)es-ES
Spanish (Mexico)es-MX
Spanish (United States)es-US
Turkish (Turkey)tr-TR
Swedish (Sweden)sv-SE
Polish (Poland)pl-PL

Setting a default language & disabling one

While Recurly sets English (United States) as the default language, businesses with multi-language plans can alter the default to any enabled language. Should there be a need, it's also feasible to disable an already set up email language.

Customer language preference

An integral aspect of this feature is setting the language preference for individual customers. This can be executed through various channels, be it the API, Hosted Payment Pages, the Recurly UI, or Hosted Account Management Pages.

Email translations & parameters by language

While Recurly offers default email templates in every supported language, it allows for considerable customization. Merchants can edit templates to ensure their content aligns with regional differences within a language. It's crucial to remember that certain elements, like the names of plans or a company's name, won't be automatically translated.
Furthermore, Recurly ensures that specific email parameters align with a country's conventions. For example, currency symbols might appear before or after the amount based on regional customs.

PDF Invoice Attachments

Recurly's attention to detail shines with its feature where attached PDF invoices mirror the language of the email. This ensures consistency in communication and a smoother customer experience.

Step-by-step Process to Configure Email Language Support

  1. Navigating to the Configuration:
    • Log into your Recurly dashboard.
    • Proceed to Configuration > Email Templates > Configure Languages.
  2. Enabling a New Language:
    • On the "Configure Languages" page, you'll notice options to enable new languages for your site. Select the desired language.
    • With the language enabled, it's now possible to set it for individual customers, ensuring they receive emails in this specific language.
  3. Setting the Default Language:
    • Within the same "Configure Languages" page, you have the option to set a default language for your site.
    • Remember, the default language is crucial as it's used for customers who haven't specified any language preference.
  4. Disabling an Existing Language:
    • On the "Configure Languages" page, find the option to disable a previously set language.
    • Note: Customers set to a now-disabled language will revert to receiving emails in the site's default language.
  5. Customizing Email Templates for Different Languages:
    • Visit the "Email Templates" page.
    • Here, you can edit email templates for different languages by selecting the desired language from the language selector.
    • Make sure to preview and send test emails to ensure that the templates align with your expectations before going live.
  6. Adjusting Customer Language Preferences:
    • For individual customer preferences, you can set their email language through the Recurly UI, API, Hosted Payment Pages, or Hosted Account Management Pages.
    • Always ensure the language set is one that's enabled on your site to avoid any validation errors.
  7. Checking & Editing Email Translations and Parameters:
  • Periodically review and, if necessary, customize email templates to make them region-specific within a language.
  • Also, familiarize yourself with how Recurly adjusts email parameters based on regional conventions to avoid miscommunication.

By configuring and harnessing the power of Email Language Support, businesses can achieve a more global reach while maintaining a local touch.