Overview

Required plan

This feature or setting is available to all customers on any Recurly Engage subscription plan.

Prerequisites & limitations

• You must have Company or App Administrator permissions in Recurly Engage.
• A valid Google Analytics property with Measurement Protocol enabled.

Definition

The Google Analytics integration allows you to send prompt and experience events from Recurly Engage to Google Analytics using API actions configured as POST requests to the Measurement Protocol endpoint.

Key benefits

• Enhanced analytics: Track prompt interactions alongside other site events in Google Analytics.
• Custom reporting: Leverage dynamic parameters to slice and dice user engagement data.
• Seamless setup: Configure actions within the Recurly Engage console without additional middleware.

Key details

Create an action

Follow the steps to create an API action. This action must be a POST request to the Google Analytics Measurement Protocol endpoint: https://www.google-analytics.com/collect.

Specify the payload

Add parameters to the payload—static or dynamic—using Measurement Protocol fields. Required parameters include:

• v: protocol version
• tid: web property ID (Tracking ID)
• t: hit type (e.g., event)

Optional parameters include:

• cid: client ID
• ea: event action
• el: event label

For a full list of supported parameters, see the Measurement Protocol Parameter Reference.

Add action to prompt or experience

Once the action is defined, attach it to a prompt or experience:

Follow the steps here to add the action to a prompt or experience.