ActiveCampaign

Configuration guide for the ActiveCampaign connector in Recurly Engage—API setup and supported automation actions.

Overview

The ActiveCampaign integration lets you add or update contacts and manage lists and automations directly from Recurly Engage prompts, leveraging your ActiveCampaign marketing workflows.

Required plan

This feature or setting is available to all customers on any Recurly Engage subscription plan.

Prerequisites & limitations

  • Company or App Administrator permissions in Recurly Engage.
  • An ActiveCampaign account with API access enabled.
  • Ensure your ActiveCampaign subscription allows API usage and automations.

Definition

The ActiveCampaign connector synchronizes contact data and exposes actions—such as adding contacts, subscribing to lists, and triggering automations—from within your in-app or web prompts.

Key benefits

  • Automated contact flows: Enroll users into marketing lists and automations seamlessly.
  • Personalized engagement: Trigger tailored email or SMS campaigns based on user interactions.
  • Unified interface: Manage marketing workflows without leaving the Recurly Engage console.

Key details

Required settings

Under Settings > Connectors > ActiveCampaign, provide:

  • API Key: Obtain from your ActiveCampaign account (see Getting started with the API).
  • Subdomain: Your ActiveCampaign account subdomain (e.g., myaccount in myaccount.api-us1.com).

Supported actions

Use these actions within prompt configurations to drive marketing automations:

ActionDescriptionAdditional InstructionsForm Inputs
Add ContactAdd or update a user record in ActiveCampaign contacts.NoneUse Form Inputs to capture contact fields if needed
Add to ListSubscribe the user to a specified contact list.NoneSelect the desired List ID from dropdown
Add to AutomationEnroll the user into an automation.NoneSelect the Automation ID from dropdown

Attach these actions to prompt interactions (Accept, Secondary Accept, etc.) to automate your marketing campaigns directly from user prompts.