Overview

The Mixpanel integration streams Recurly Engage prompt events and user traits into your Mixpanel project, enabling advanced analytics and segmentation based on in-app messaging interactions.

Required plan

This feature or setting is available to all customers on any Recurly Engage subscription plan.

Prerequisites & limitations

• Company or App Administrator permissions in Recurly Engage.
• A Mixpanel account with Service Account credentials and project access.

Definition

The Mixpanel connector authenticates via service account credentials and uses your project token to send prompt events and mapped user traits to Mixpanel in real time.

Key benefits

• Unified analytics: Combine prompt interactions with existing Mixpanel event streams for comprehensive user behavior insights.
• Segmentation: Leverage Mixpanel’s powerful cohort and segmentation tools based on prompt engagement.
• Real-time sync: Forward events and user traits immediately upon prompt interactions.

Key details

Information

Once activated, Recurly Engage will send both prompt interaction events (impression, click, dismiss, etc.) and configured user trait properties to Mixpanel.

• Mixpanel Service Accounts
• Mixpanel Project Token

Required settings

Under Settings → Integrations → External → Mixpanel, provide:

• Service Account Username
• Service Account Password
• Project Token
• Project ID