Analytics overview

Recurly Analytics gives you dashboards, reports, and built-in benchmarks to track subscription performance — covering MRR, churn, retention, dunning effectiveness, and more.

Recurly Analytics is your command center for subscription business insights. Build custom reports, track retention and churn, analyze financial performance, and benchmark against industry peers — all from a unified analytics suite.

Available on all Recurly plans

1Definition 2Key benefits 3Key details

Definition

Recurly Analytics' Dashboards and Reports section provides a suite of reporting tools and analytical insights — delivering a broad view of your business performance and subscription metrics. From MRR and churn to dunning effectiveness and trial performance, it gives you the data to make informed decisions at every level of your subscription business.

Key benefits

Data-driven decisions In-depth, accurate data insights to support strategic decision-making across your subscription business.

Subscriber insights Understand subscriber behavior, churn rates, and retention trends by cohort to identify which products and pricing are performing.

Financial analysis Track MRR, billings, recovered revenue, and more to monitor your financial health at a glance.

Performance overview Evaluate trial performance and plan effectiveness to continuously optimize your subscription offering.

Dunning effectiveness Analyze your dunning process to understand recovery rates and identify opportunities to improve failed payment outcomes.

Key details

Analytics tools

Dashboard

Your primary command center for subscription insights. Build custom reports, track subscriber behavior, analyze retention and churn, and drill into the data you need most.

Built-in benchmarks

Compare your key performance metrics against industry peers over selected timelines to contextualize your results and sharpen your business strategy.

Explore

Available on Recurly Elite plans. Converts raw data into actionable insights with flexible data visualization — from transaction details to credit card information.

Navigation features

All dashboards are designed for intuitive navigation and data retrieval. Dashboards support drill-downs for deeper exploration of any metric.

General filters

Located in the top left corner of each dashboard:

Metric type — View data as a percentage, active timeframe count, or churn rate.
Date range — Specify a timeframe and date range up to the past 18 months.

Plan-specific filters

Month selector — Define a timeframe and date range for the past 18 months.
Plan selection — Choose from a top set of plans or all available plans. This narrows the Plan Name filter accordingly — for example, selecting "Top 5 plans" limits the Plan Name filter to those five.
Plan name — Lists plans based on the Plan selection filter above.

Utility options (vertical ellipsis menu)

Available on both widgets and tables. Click the vertical ellipsis on any tile to access:

Ask a follow-up question — Type a follow-up question to drill into subsets, re-aggregate data, or get an AI-generated summary without opening a new report.
Download — Export the tile's query results as CSV, PDF, or PNG.
Data timestamp — See when the data in that widget was last updated.

Chart interactions

Dashboards include bar, line, and pie charts covering customer metrics, subscription data, and revenue trends.

Hover over a chart element (a point, bar, or segment) to see detailed data for that item.
Click a legend color to show or hide the corresponding data series — useful for focused analysis.

Updated 4 days ago

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