Overview

Prerequisites & limitations

• You must have Company, App Administrator, or App Member permissions in Recurly Engage.

Definition

The 1-Click Resubscribe use case targets churned users visiting your site with a re-activation prompt. When their payment information is on file, they can restart their subscription instantly. Optionally, you can configure a second confirmation prompt (double opt-in) to verify intent.

Key benefits

• Effortless reactivation: Allow users to resume subscriptions with a single click.
• Revenue recovery: Recover 10%+ of churned users through on-site prompts.
• Flexible flow: Add an optional double opt-in step to confirm reactivation.

Key details

Churned users visiting your website can be targeted in real time with a re-activation prompt. If their card data is available in your subscriber system, they can reactivate in one click. Configure an optional confirmation prompt to double-check intent.

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For best results, consider providing an incentive to the user for resubscribing.

Step-by-step

1. Create a Churned Users segment. Optionally create a separate Dunning segment.
2. Create a Notification Prompt (Settings > Prompts).
3. Customize the headline, message, and dynamic variables (e.g., first name).
4. Under Add Action, select your billing platform and specify the reactivation plan.
5. Optionally set the effective date for the plan change.
6. Target the prompt to the Test Users segment.
7. Set the trigger to fire on your homepage (e.g., URL /).
8. Launch the prompt.
9. Add your User ID to Test Users (Settings > Users > Test Users).
10. Verify the prompt appears when visiting the homepage.
11. Update the targeting to include the Churned Users segment for production.

Example