Payment methods by region: Brazil
Configure local LATAM payment methods in Recurly—including Pix Automático, Mercado Pago, and BRL installment pricing—to boost subscription conversion and satisfy mandatory e-invoicing rules.
Scale · Payment methods by region
Brazil
Why Brazil's payment mix, led by Pix Automático, looks nothing like the rest of the world.
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Brazil
Why it matters
Brazil doesn't fit the credit-card-first model most merchants default to. Pix Automático is used by more than 75% of Brazilians, charges no fees to individuals, and settles near-instantly — but it's new enough that most merchants haven't adopted it yet. Meanwhile credit cards, the most commonly offered method, convert at just 58.45% sign-up.
Recurly added Pix Automático and Mercado Pago support specifically to strengthen LATAM coverage. Adoption is still early, so merchants who enable them now are ahead of where most of the market currently sits. Mercado Pago via Ebanx also extends to Argentina, Chile, Mexico, and Uruguay.
Installments change how you should price
Brazil has a strong cultural preference for installment payments. A monthly subscription billed over 12 months will typically outperform an annual plan billed as a single lump sum — structure your Brazil pricing with that in mind rather than porting your standard annual plan directly.
Brazil's tax system is one of the most complex globally, and e-invoicing is required for virtually all domestic taxpayers. Merchants with a local entity or a local partner need systems that comply with this before launching.
How to enable it
Enable BRL
In Configuration → Currencies, add Brazilian Real and set localized, installment-friendly pricing under each plan.
Connect Ebanx
Pix Automático, UPI-style local mandates, and Mercado Pago all route through Ebanx — Recurly's gateway partner built for local acquiring in LATAM.
Plan for tax compliance
Use a tax engine such as Avalara or Vertex, and confirm your e-invoicing setup complies with Brazilian requirements before going live.
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Updated about 2 hours ago