Configure core application settings, branding, and metadata.

Define how user identifiers are matched across systems.

Manage how user interactions are tracked and exported.

Set up user trait ingestion and tagging for segmentation.

Create and manage event-based or page-based triggers for prompts.

Connect and configure external data sources.

Embed custom JavaScript to extend functionality.

Set up integrations with third-party services.

Define zones for personalized prompt placement.

Configure device-specific settings and emulations.

Manage access, test users, lookup, and global limits.

Export segments, prompts, and activity for analysis.