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Google tag manager

Step-by-step instructions for deploying the Recurly Engage client SDK via Google Tag Manager.

Install the Recurly Engage SDK across your site using a custom Google Tag Manager template — no manual code edits required. This guide walks you through adding the tag, connecting your Application ID, and publishing your container.
Available to all customers on any Recurly Engage subscription plan
1Definition 2Key benefits 3Key details

Prerequisites

  • You must have already created a Recurly Engage application and have its Application ID on hand.

Limitations

  • You need publish permissions in the GTM container for your site.

Definition

The Google Tag Manager integration uses a custom GTM template to inject the Recurly Engage SDK onto every page you specify, enabling tracking and branded checkout across your site.
NoteFind the official template in the Google Tag Manager Gallery.

Key benefits

One-click setup Install the SDK entirely within GTM — no manual code edits.
Centralized management Control SDK triggers and updates from a single GTM interface.
Instant rollouts Publish changes immediately, without redeploying your site.

Key details

Guide

1

Log in to Google Tag Manager

Visit GTM and open the container for your application.

2

Select your container

Make sure it matches the domain you registered during app setup.

3

Add a new tag

In the left navigation, click Tags, then New.

4

Search for the Recurly Engage template

In the Choose tag type pane, use the search bar and enter Recurly Engage.

5

Get your Application ID

Log in to your Recurly Engage console and go to Settings > Application to copy the ID.

6

Configure the tag

Set up the template with your application's details.

  • Name it Recurly Engage Tag.
  • Paste your Application ID into the template field.
  • Under Triggering, choose All Pages.
  • Click Save.
7

Publish your container

Click Submit in the top right of GTM, add a descriptive version name (for example, "Add Recurly Engage SDK"), and click Publish.

Updated 10 days ago

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