The 1-Click Resubscribe use case targets churned users visiting your site with a re-activation prompt. When their payment information is already on file, they can restart their subscription instantly — with an optional confirmation step to verify intent.

Available on all Recurly plans

1Definition 2Key benefits 3Key details 4Example

Prerequisites

You must have Company, App Administrator, or App Member permissions in Recurly Engage.

Definition

The 1-Click Resubscribe use case targets churned users visiting your site with a re-activation prompt. When their payment information is on file, they can restart their subscription instantly. You can also configure a second confirmation prompt (double opt-in) to verify intent.

Key benefits

Effortless reactivation Let users resume their subscription with a single click.

Revenue recovery Recover 10%+ of churned users through on-site prompts.

Flexible flow Add an optional double opt-in step to confirm reactivation.

Key details

Target churned users visiting your site in real time with a re-activation prompt. If their card data is available in your subscriber system, they can reactivate in one click. You can configure an optional confirmation prompt to double-check intent.

TipFor best results, consider offering an incentive to the user for resubscribing.

Step-by-step

Create your segments

Create a Churned Users segment. Optionally, create a separate Dunning segment.

Create the prompt

Create a Notification Prompt (Settings > Prompts).

Customize the prompt

Customize the headline, message, and dynamic variables, like first name.

Configure the reactivation action

Under Add Action, select your billing platform and specify the reactivation plan.

Set the effective date (optional)

Set the effective date for the plan change if you'd like one.

Target Test Users

Target the prompt to the Test Users segment.

Set the trigger

Set the trigger to fire on your homepage (for example, URL /).

Launch the prompt

Add yourself as a test user

Add your user ID to Test Users (Settings > Users > Test Users).

Verify the prompt

Confirm the prompt appears when you visit your homepage.

Roll out to production

Update the targeting to include the Churned Users segment for production.