The Braze integration lets Recurly Engage add or update user records in Braze when users interact with your prompts, so you can use those profiles in your Braze campaigns.

Available on all Recurly Engage subscription plans

1Definition 2Key benefits 3Key details

Prerequisites

You must have Company or App Administrator permissions in Recurly Engage.
You must have a Braze account with REST API access enabled (App Group REST API Key).
Your Braze instance's Base URL and API Key must be available.

Definition

The Braze connector uses your Braze REST API credentials to add or update user records, mapping email addresses and optional aliases, when users interact with prompts.

Key benefits

Synchronized user profiles Automatically enroll or update users in Braze for downstream messaging.

Personalized engagement Use prompt events to trigger Braze campaigns and segmentation.

Centralized setup Manage Braze credentials and actions within the Recurly Engage console.

Key details

Required settings

Under Settings → Connectors → Braze, provide:

Base URL: Your Braze REST API endpoint (for example, https://rest.iad-01.braze.com).
API Key: Your App Group REST API Key. See the Braze API Reference.

Supported actions

Use this action within prompt configurations to manage Braze user profiles:

Action	Description	User dependencies	Additional instructions	Form inputs
Add a user with email address	Adds a user record with an email address and optional alias to Braze	None	Enter the alias label in the prompt editor	required

Attach this action to a prompt interaction (for example, Accept) to automatically push the user's email and alias to Braze when they engage with your message.