Mixpanel

Integration guide for the Mixpanel connector in Recurly Engage—setup and required credentials for event and user trait sync.

The Mixpanel integration streams Recurly Engage prompt events and user traits into your Mixpanel project, so you can run analytics and segmentation based on in-app messaging interactions.
Available on all Recurly Engage subscription plans

Prerequisites

  • You must have Company or App Administrator permissions in Recurly Engage.
  • You must have a Mixpanel account with Service Account credentials and project access.

Definition

The Mixpanel connector authenticates with service account credentials and uses your project token to send prompt events and mapped user traits to Mixpanel in real time.

Key benefits

Unified analytics Combine prompt interactions with existing Mixpanel event streams for comprehensive user behavior insights.
Segmentation Use Mixpanel's cohort and segmentation tools based on prompt engagement.
Real-time sync Forward events and user traits immediately upon prompt interactions.

Key details

What Recurly Engage sends

Once the integration is activated, Recurly Engage sends both prompt interaction events (impression, click, dismiss, and so on) and your configured user trait properties to Mixpanel.

Learn more:

Required settings

Under Settings → Integrations → External → Mixpanel, provide:

  • Service Account Username
  • Service Account Password
  • Project Token
  • Project ID

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