Iterable
Configuration guide for the Iterable connector in Recurly Engage—setup and supported messaging and lifecycle actions for cross-channel marketing.
Overview
Iterable is a powerful customer engagement platform that helps you segment audiences and automate personalized messaging. By integrating with Recurly Engage, you can trigger real-time lifecycle events, manage list memberships, and deploy targeted email campaigns directly through your recovery and engagement prompts.
Definition
The Iterable connector integrates Recurly Engage with the Iterable API to track custom user behavior, manage audience segmentation via lists, and trigger immediate email communications during the customer journey.
Key benefits
- Behavioral Automation: Post events to Iterable to trigger complex journeys or "Workflows" based on subscription status changes.
- Dynamic Segmentation: Automatically add users to specific "Win-back" or "Retention" lists when they interact with a prompt.
- Instant Communication: Send targeted campaign emails immediately to users (or specified alternative emails) to improve recovery rates.
Key details
Supported actions
Use these actions within prompt configurations (accept, secondary accept, etc.) to drive Iterable workflows:
Action | Description | API Method |
|---|---|---|
Post an event to Iterable | Record a custom action (e.g., "Prompt Viewed") to a user's profile. |
|
Add user to Iterable list | Subscribe the current user to a specific static list ID. |
|
Send campaign email to user | Trigger a specific email campaign to the user's primary email. |
|
Send email to inputted email | Send a campaign to an email address provided via a form input. |
|
Add user to list by email | Add a user to a list using a manually mapped email address. |
|
Integration
To integrate Recurly Engage to Iterable, navigate to Settings > Integrations > Iterable. Use your iterable API key to connect to Recurly Engage.
Updated 17 days ago