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Abandon cart

Configuration guide for the Abandon Cart use case, which targets visitors who leave items in their cart and encourages them to complete checkout.

More than 95% of visitors to your site won't convert on their first visit. The Abandon Cart use case recovers lost revenue by prompting returning visitors to resume their checkout — recovering 40% or more of abandoned carts.
Available on all Recurly plans
1Definition 2Key benefits 3Key details

Prerequisites

  • You must have Company, App Administrator, or App Member permissions in Recurly Engage.

Definition

The Abandon Cart use case detects returning visitors who left items in their cart and shows a prompt guiding them back to complete their purchase.

Key benefits

Revenue recovery Recover a significant portion of abandoned carts by re-engaging visitors.
Contextual prompts Trigger messages only when users show exit intent during checkout.
Personalized messaging Use dynamic variables, like first name, to make the message more relevant.

Key details

With this approach, you can recover 40% or more of users with abandoned carts when they return to your site.

TipFor best results, consider offering an incentive to complete the checkout process.

Guide

1

Create your segment

Sync visitor attributes related to cart abandonment and create an Abandoned Cart segment, or use the built-in Anonymous Users segment.

2

Create the prompt

Create a Popup Prompt (Settings > Prompts) — see Create a pop-up — and customize the headline, message, and any dynamic variables.

3

Configure the redirect action

Under Add Action, configure a redirect to your cart URL.

4

Target Test Users

Target the prompt to the Test Users segment.

5

Set the trigger

Set the trigger to fire on your checkout flow (for example, URL pattern /checkout/*) and enable the Exit Intent advanced trigger.

6

Launch the prompt

7

Add yourself as a test user

Add your user ID to Test Users (Settings > Users > Test Users).

8

Verify the prompt

Confirm the prompt appears when exit intent is detected during checkout.

9

Roll out to production

Update the prompt's targeting segment to Abandoned Cart for the production deployment.

Updated 6 days ago

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