Segment traffic splitting lets you A/B test different prompt experiences by distributing a segment's traffic across multiple prompts. Compare formats head to head, such as a modal and an inline banner. Unlike experiments, which test variations within a single prompt, traffic splits let you test across different prompt types.

Available on all Recurly plans

1Definition 2Key benefits 3Key details

Definition

A segment traffic split distributes a segment's traffic across multiple prompts so you can compare how different prompt types perform. Each user is assigned to a group by percentage range and stays in that group.

Key benefits

Data-driven decisions Move beyond guesswork by comparing how different prompt types engage your audience, so you can make informed choices that drive the best results.

Direct comparison Experiments test variations within a single prompt. Traffic splits compare fundamentally different experiences, such as a modal and a banner, to show which performs better.

Maximize conversions Collect performance data and use it to maximize conversions. For example, show a modal to the first 30% of your target segment and an inline banner to the remaining 70%, then analyze which experience drives higher engagement.

Control group Set a control group by holding back a percentage of users in a segment who are never targeted.

Key details

To implement a segment traffic split, follow these steps.

Confirm your Recurly Engage access

Make sure you're an active Recurly Engage member. If you're not, book a demo.

Open Segments

Go to the Segments section in Pulse, the Recurly Engage management console.

Select a segment

Select the segment type you'd like to split.

Assign traffic to a prompt

In the segment detail view, you'll see all of the prompts where the selected segment is active. Select the Assign Traffic button on the prompt.

Set the split for each prompt

For the selected prompt, set the segmentation split amount. Repeat this step for the second prompt you want to split, setting the amount for each prompt type.

ImportantOnce a user is assigned to a group, they always remain in that group, based on a bucketing methodology.

ExampleFor the first group, set the split to 0-50. For the second group, set the split to 51-100.