The Recurly Engage integration with Ordergroove lets merchants use their subscription data for advanced customer engagement and automated, one-click subscription management. It syncs subscription and order information from Ordergroove into Recurly Engage, and it lets Recurly Engage trigger key subscription actions back in Ordergroove.

Available on all Recurly plans

1Definition 2Key benefits 3Key details

Definition

The Ordergroove integration gives you a unified view of the subscriber lifecycle. It syncs subscription and order data (traits) from Ordergroove into Recurly Engage, and it runs 1-Click subscription actions from Recurly Engage that update the customer's subscription in Ordergroove.

The integration is built around two core capabilities:

Data ingestion: Sync comprehensive user subscription and order data (traits) from Ordergroove into Recurly Engage. Webhooks provide real-time ingestion for events like day 1 cancellations and other critical subscription or order changes.
1-Click actions: Run top-supported subscription actions from Recurly Engage that directly update the customer's subscription in Ordergroove.

Key benefits

Unified subscriber data Automatically sync subscription information such as status, frequency, product, and next order date from Ordergroove to Recurly Engage, creating a single source of truth for subscriber data.

Proactive engagement Use Ordergroove webhooks to track critical subscription and order changes (for example, billing or subscription changes) in Recurly Engage right away, so you can send targeted communication that prevents churn or encourages re-engagement.

1-Click management Let customers manage, delay, or skip their Ordergroove subscriptions with 1-Click actions directly from Recurly Engage prompts.

Key details

The integration involves configuring data ingestion and setting up 1-Click actions in both Recurly Engage and Ordergroove.

Sync traits with subscription reports

To give Recurly Engage the most up-to-date subscriber information, configure Automating Subscription Reports in Ordergroove. This method syncs core subscription traits.

Ensure access to automated reports

Make sure you have access to automated reports in Ordergroove.

Specify fields

Make sure the report includes the key fields (traits) Recurly Engage needs, such as:

Ordergroove User ID
Merchant User ID
Subscription ID
Status (Active, Canceled, etc.)
Frequency
Quantity
SKU
Price
Cancel Date
Next Order Date

For a full list of available fields, see Ordergroove's Automating Subscription Reports documentation.

Configure delivery

Upload your file in the Recurly Engage management console.

Review the trait mapping

Recurly Engage maps the delivered data fields (for example, Subscription ID and Next Order Date) to the corresponding subscriber traits in the Engage platform.

Sync events with webhooks

To track critical events like churn, cancellations, and order issues in real time, configure Ordergroove Webhooks to notify Recurly Engage of changes.

Configure the endpoint

Enter the endpoint URL provided by Recurly Engage for receiving Ordergroove webhooks.

Select events

Select the events you want to receive notifications for. The most critical events for Recurly Engage are:

Subscription changes
Subscriber changes
Order changes (especially order.reject)

Authenticate the webhook

Use the Verification Key provided in the Ordergroove Admin to secure the webhook. Recurly Engage uses this key to verify that requests are genuinely issued by Ordergroove.

Configure 1-Click actions

Recurly Engage uses the Ordergroove 1-Click APIs to enable real-time subscription management. The following 1-Click actions are supported and can be triggered from Recurly Engage:

1-Click action	Ordergroove API action	Description
Cancel subscription	Cancel subscription	Terminates an active subscription.
Change quantity	Change quantity	Increases or decreases the number of units in a subscription.
Change frequency	Change frequency	Modifies the order placement frequency (for example, from 30 to 60 days).
Reactivate	Reactivate	Turns on an existing, inactive subscription.
Change product	Change product	Swaps the current product for a different one.
Delay next order date	Change next order date	Pushes the next scheduled order date further out.
Accelerate next order date	Change next order date	Moves the next scheduled order date closer.
Skip order	Skip subscription	Skips the next recurring order placement.
Enable auto renew	Change prepaid renewal behavior	Changes the prepaid subscription renewal setting.
Apply coupon (offer)	Subscriptions update	Applies discounts to the subscription.

ConfigurationRecurly Engage requires your Ordergroove API credentials to authenticate and run these 1-Click actions against your subscriber data. Consult your Recurly Engage implementation team for the secure exchange and configuration of these credentials.