Prompts are versatile in-app messages designed to engage users with timely calls to action. Whether you want to announce a feature, offer a discount, or gather feedback, prompts help drive the actions that matter most.

Available on all Recurly Engage plans

1Definition 2Key benefits 3Key details

Definition

A prompt is an in-app message that appears when a user visits your application or website. It consists of a headline, body copy, background, and up to three call-to-action buttons. Recurly Engage supports multiple prompt types — overlay and inline — across desktop, mobile, tablet, and TV devices.

Key benefits

Contextual engagement Reach users at the right moment with targeted in-app messages.

Flexible customization Choose from a range of prompt types, designs, triggers, and schedules to match your brand and objectives.

Data-driven optimization Use segments, limits, and A/B experiments to refine and improve performance.

Key details

Creating prompts is core to what your customers experience. This section has detailed how-to guides for building and managing every prompt type. If you need hands-on support or want us to run campaigns for you, contact [email protected] or your CSM to learn about our Managed Campaign options.

Prompt types

Recurly Engage supports a variety of in-app message formats, all designed in accordance with the IAB Guidelines:

Inlines

Prompts embedded directly in your page layout, in horizontal, vertical, tile, or text-only formats.

Overlays

Floating prompts that appear above your content, including notification, interstitial, pop-up, video, and bottom banner formats.

Invisible

Silent prompts delivered through tracking pixels or JavaScript callbacks for analytics.

Push

Scheduled notifications sent to users' devices (ADM, APNs, FCM) to drive re-engagement.

Video

Rich-media overlays that play video with text and call-to-action buttons in a pop-up modal.

Mobile interstitial

Full-screen native prompts on iOS and Android, rendered through the SDK for immersive mobile experiences.

How prompts work

A prompt can be targeted to one or more Segments and set to Trigger on events like button clicks, page visits, or time spent on a page. You can Schedule prompts for specific dates and times and Limit their delivery by user count or budget. For use-case inspiration, explore our Popular use cases.

You can also run A/B tests with our built-in Experiments, helping you choose the most effective variation before a full rollout.

The Prompts page

The Prompts page gives you a quick view of every prompt in your account, showing its status, design preview, target segments, schedule, and high-level performance metrics (impressions, clicks, and click-through rate). Use the Search bar or the filters — Status, Device/type, and Segment — to find what you need.