Overview

Learn how to deploy the Recurly Engage tag through Adobe Dynamic Tag Manager (DTM) to begin syncing your site’s data with Engage for personalized customer experiences.

Required plan

This feature or setting is available to all customers on any Recurly Engage subscription plan.

Prerequisites & limitations

• You must have publish and rule-creation permissions in your Adobe DTM account.
• Ensure you can add or modify embed code in your site’s header.

Definition

The Adobe Dynamic Tag Manager integration injects the Recurly Engage JavaScript client into your pages using DTM rules and workflows, enabling Engage to collect events and deliver customized checkout experiences.

Key benefits

• Seamless deployment: Use your existing DTM workflows to roll out Engage without touching site code.
• Controlled release: Leverage DTM’s approval process to test in staging before going live.
• Performance-safe: Host the client via Akamai or your preferred DTM option to minimize latency.

Key details

Guide

Configure embed code

Choose one of three hosting options in DTM, then select where to place the embed tag:

• Hosting options

  • Akamai
  • FTP Delivery
  • Library Download

• Location options

  • Header
  • Footer

We recommend Akamai hosting with the embed tag in the Header for fastest load times. For more control, coordinate with your IT team to use the Library Download option.

Rules

In most cases, use a Page-Load rule when targeting your site’s pages.

Workflows

Propagate your tag from non-production (staging) to production using DTM’s approval workflow to ensure safe rollouts.

Installation

Add the DTM header code that loads the Recurly Engage tag to all pages of your site.