Overview

More than 95% of visitors to your website won’t convert on their first visit. The Abandon Cart use case recovers lost revenue by prompting returning visitors to resume their checkout process—recovering 40% or more of abandoned carts.

Prerequisites & limitations

• You must have Company, App Administrator, or App Member permissions in Recurly Engage.

Definition

The Abandon Cart use case detects returning visitors who left items in their cart and displays a prompt guiding them back to complete their purchase.

Key benefits

• Revenue recovery: Recover a significant portion of abandoned carts by re-engaging visitors.
• Contextual prompts: Trigger messages only when users exhibit exit intent during checkout.
• Personalized messaging: Use dynamic variables (e.g., first name) to enhance relevance.

Key details

Using this approach, your business can recover 40% or more of users with abandoned carts when they return to the site.

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For best results, consider providing an incentive to complete the checkout process.

Guide

1. Sync visitor attributes related to cart abandonment and create an Abandoned Cart segment; otherwise use the built-in Anonymous Users segment.
2. Create a Popup Prompt (Settings > Prompts) via Create a Popup Prompt and customize the headline, message, and any dynamic variables.
3. Under Add Action, configure a redirect to your cart URL.
4. Target the prompt to the Test Users segment.
5. Set the trigger to fire on your checkout flow (e.g., URL pattern /checkout/*) and enable the Exit Intent advanced trigger.
6. Launch the prompt.
7. Add your User ID to Test Users (Settings > Users > Test Users).
8. Verify the prompt appears when exit intent is detected during the checkout flow.
9. Update the prompt’s targeting segment to Abandoned Cart for production deployment.